Birla Estates entered Indian real estate in 2016 as the development arm of Century Textiles and Industries Limited, itself a part of the Aditya Birla Group. The parent group's commercial history stretches back to 1897, but the real estate business is deliberately newer — a focused vehicle for premium residential and commercial development rather than a diversified conglomerate play. Since 2016, the company has delivered homes to over 3,100 families and completed nearly 30 million square feet of developed space, with a further 9.3 million square feet currently under construction across its active cities.
Its primary residential markets have been Bengaluru, Gurugram–NCR, and Mumbai, where projects such as Birla Niyaara in Worli, Birla Tisya on Magadi Road, and Birla Alokya in Whitefield established the brand's positioning at the premium and higher mid-income end of the market. In FY 2024–25, the company recorded bookings worth ₹8,000 crore — growth of 77% CAGR over five years — and has announced eight new project launches across its key cities for FY 2025–26. Pune is now formally part of that expansion: the company has established a regional presence here and has committed capital to its first large-scale residential township in the city.
The Hadapsar Annexe and Manjri Budruk belt along the Pune–Solapur Highway (NH 65) sits at the edge of East Pune's developed IT corridor — close enough to Magarpatta Cyber City, SP Infocity, and EON IT Park in Kharadi to draw working professionals, but still priced below the saturated Hadapsar and Kharadi micro-markets where residential rates now run above ₹80,000 per square metre. Birla's strategic acquisition of a 16.5-acre land parcel in this belt — with an estimated development potential of around 32 lakh square feet and a projected revenue of approximately ₹2,500 crore — reflects a deliberate calculation: secure the largest single land parcel available in central Manjri before the corridor reprices.
The arithmetic made sense. Manjri's government Ready Reckoner rate for 2025–26 stands at ₹55,000 per square metre with a 4.1% annual increase — meaningfully below Hadapsar's ₹80,000 per square metre — while the location's proximity to the same set of IT employers that drove Hadapsar's appreciation keeps demand fundamentals intact. The corridor is also beginning to attract other national developers, which itself signals a repricing trend that Birla has moved ahead of.
Birla Evam is the company's active development in Hadapsar Annexe (Manjri Budruk), registered with MahaRERA under number PR1261012500295. The project spans the full 16.5-acre parcel, comprising 12 towers rising to G+28 floors, with a total of 2,380 homes across 1 BHK, 2 BHK, and 3 BHK configurations. Unit sizes range from 518 sq ft to 1,122 sq ft. Prices at launch started from approximately ₹55 lakhs for 1 BHK units, with 2 BHK and 3 BHK configurations priced higher. During Q4 2025, average per-square-foot prices at the project moved from ₹10,600 to ₹11,150 — a 5.19% rise within a single quarter, reflecting early demand at launch.
At 16.5 acres, Birla Evam holds the largest single land parcel in central Manjri. The scale allows for an amenities programme that smaller individual towers in the corridor cannot replicate: a grand clubhouse with indoor games and community hall, a swimming pool, jogging and cycling track, yoga pavilion, meditation deck, gym, landscaped gardens, beach volleyball court, and children's play areas. The project carries IGBC green certification and incorporates rainwater harvesting, sewage treatment, and CCTV-backed 24/7 security. Apartments are designed three-sided open for cross-ventilation, with floor-to-ceiling windows and Vaastu-compliant layouts.
The project sits two minutes from the Pune–Solapur Highway, giving direct access to Hadapsar, Kharadi, and beyond. Magarpatta and Cybercity are within a ten-minute drive. Amanora Mall and Seasons Mall — the corridor's retail anchors — are roughly ten minutes away. Pune International Airport is approximately 30 minutes by road via Manjri Road and NH 65. The Hadapsar railway station lies around seven kilometres from the site. Nearby schools include Lexicon International School and Billabong High International School; Noble Hospital, Sahyadri Hospital, and Ruby Hall Clinic serve the area's healthcare needs.
Two pieces of infrastructure on the horizon will be material for buyers tracking long-term value. The proposed Pune Metro Phase 2 extension from Hadapsar toward Saswad Road would bring metro connectivity directly through the Hadapsar–Manjri corridor. The Pune Ring Road project, once operational, would reduce through-traffic pressure on Solapur Road and shorten travel times to the city's western and northern employment nodes.
The Hadapsar Annexe–Manjri belt already has residential supply from multiple developers — including projects by Shapoorji Pallonji, Godrej Properties, and Kalpataru — so the question for a buyer evaluating Birla Evam is what specifically Birla Estates brings beyond location. Three things stand out.
Birla Evam is Birla Estates' first delivered new launch in Pune, but the company has publicly signalled that it views the city as a sustained market rather than a one-project entry. With eight new projects planned nationally for FY 2025–26, and Pune now carrying a regional office alongside Mumbai, NCR, and Bengaluru, further land acquisitions in the city are a reasonable expectation. Buyers evaluating Birla Evam today are, in effect, evaluating the developer's first statement in a market it intends to build a longer-term presence in.
