Birla Arika Phase 2, Gurugram Clocks Over ₹1,600 Crore in Bookings with 97% Units Sold Within a Month
Phase 2 Launch Signals Sustained Demand in Central Gurugram Luxury Segment
Aditya Birla Real Estate achieved bookings exceeding ₹1,600 crore in Birla Arika Phase 2 within one month of launch, with 97% unit sales. The luxury project in Gurugram's Sector 31 sold 152 of 156 units.
The rapid absorption underscores investor and end-user interest in large-format, low-density residential offerings in an established micro-market. The strong performance reflects a shift in buyer preferences towards spacious residences, expansive landscaped areas, and thoughtfully curated lifestyle amenities aligned with evolving urban living aspirations.
Project Overview
Birla Arika is Birla Estates' first high-rise residential project, located just off NH-8 in Sector 31, Gurgaon, comprising 7 high-rise towers with 40 to 41 floors each, featuring spacious LifeDesigned 4BHK apartments with just two units per floor.
The development spans 13.275 acres, with 75% dedicated to open space and 58% covered with greenery. The project has received the IGBC Gold Rating for being environment-friendly and is RERA-approved with registration number GGM/914/646/2025/17.
A complete lifestyle ecosystem includes four purpose-built clubhouses—Fitness & Wellness, Sports, Social & Entertainment, and Kid's Club—supported by 75% open green spaces.
Central Gurugram's Residential Advantage
Sector 31 is one of the prominent residential sectors in Gurgaon, located close to NH-48 and surrounded by established neighborhoods, having developed into a mature residential market over the years. Unlike newly developing corridors, Sector 31 already has a functioning residential ecosystem with most civic infrastructure in place. Its strategic location near commercial centers has contributed to its popularity among working professionals and families.
The location offers excellent connectivity to business districts, healthcare facilities, educational institutions, and lifestyle destinations. The project benefits from its strategic location in Sector 31, providing connectivity to major commercial hubs such as Cyber City, Golf Course Road, and Udyog Vihar.
The nearest metro access point for residents is HUDA City Center Metro Station on the Yellow Line, located approximately 5 km away.
Birla Estates in NCR
Birla Estates started its real estate business in 2016 and is a 100% owned part of Aditya Birla Real Estate Limited, one of the most trusted brands in India. The company operates in four major cities: Mumbai, Pune, Delhi NCR, and Bengaluru.
Gurugram remains a key growth market for Birla Estates due to its strong infrastructure, corporate presence, and increasing demand for premium housing. In December last year, Birla Estates received bookings worth ₹1,800 crore at its project Birla Pravaah in Sector 71 of Gurugram within 24 hours of the launch.
Birla Estates' expansion strategy in the NCR market aligns with its existing projects in Golf Course Extension Road, Sector 31 in Gurugram, and Mathura Road in Delhi.