Birla Pravaah, Sector 71 Gurugram Sells Out in 24 Hours Clocking ₹1,800 Crore in Sales
Record Sellout: Birla Pravaah Clocks ₹1,800 Crore in 24 Hours
Birla Pravaah, a premium residential project by Birla Estates—a wholly owned subsidiary of Aditya Birla Real Estate—sold out within 24 hours of launch, clocking sales of over ₹1,800 crore. The project is located in Sector 71, Gurugram, and comprises 492 units with configurations of 3BHK and 3BHK+ utility residences.
There was "an overflow of bookings" for Birla Pravaah, underlining strong demand for the project. The company achieved an average selling price of around ₹25,000 per square foot.
Project Scope and Design
The project comprises 492 units with configurations of 3BHK and 3BHK+ utility residences of 1,358 square feet and 1,722 square feet, and also has a few penthouses and duplexes. It is spread across 5.075 acres, with over 30 amenities and 70 per cent open space.
Five residential towers form the development, with select towers offering just two units per floor to ensure exclusivity and privacy for residents. The project is IGBC Gold pre-certified, enhancing its sustainability credentials.
Location and Connectivity
Birla Pravaah's strategic location on the Southern Peripheral Road adds to its appeal, providing seamless access to NH48, Golf Course Extension, Sohna Road and the Dwarka Expressway. Sector 71 Gurgaon is well-connected to other parts of the city via key roads and highway network, mostly NH-48, Golf Course Extension Road, Sohna Road, Badshahpur Road, Dwarka Expressway, FNG Expressway, KMP Expressway, Delhi-Jaipur Highway, and MG Road.
Hospitals near Sector 71 include The Signature Advanced Super Speciality Hospital, CK Birla Hospital, Park Hospital, and others. Schools in the vicinity include CD International School, The Vivekananda School, Shri Ram Global School, and Alpine Convent School.
Birla Estates' Gurugram Footprint
Birla Pravaah is the company's third project in the Gurugram market. Birla Estates entered Gurugram in 2020 with the launch of Birla Navya in Sector 63A. In March this year, the company sold homes worth about ₹3,000 crore through its luxury residential project Birla Arika in Sector 31, Gurugram.
With an expanding portfolio that includes Birla Navya, Birla Arika and now Birla Pravaah, Birla Estates continues to cement its leadership in premium urban housing in the NCR region.
Market Context
The project spans about 5.075 acres, blending residential towers with generous open greens and a host of amenities, reflecting strong buyer preference for well-designed, modern living spaces. Industry commentators view this rapid sell-out as a sign of robust demand for premium housing in NCR, even as the wider real estate market experiences headwinds.
Strategically located along Southern Peripheral Road (SPR) and Golf Course Extension Road, Sector 71 offers the perfect blend of urban living, excellent connectivity and infrastructural growth. The area has seen rapid development in recent years, thanks to its seamless connectivity to NH-48, HUDA City Centre Metro Station and the proposed metro extension. Its proximity to employment hubs like Cyber City, Udyog Vihar and Sohna Road makes it a preferred choice for professionals and families looking for quality living and convenience.