Birla Estates is the real estate arm of Century Textiles and Industries Limited, part of the B.K. Birla Group of companies. With over 125 years of legacy, Century Textiles and Industries Limited forayed into real estate with Birla Estates in 2016. Headquartered in Mumbai, the company has regional offices in Mumbai, NCR, and Bangalore, and is led by CEO K. T. Jithendran. In just under a decade, the company has provided homes to over 3,100 families and developed nearly 30 million square feet of space, with an additional 9.3 million square feet currently under construction. In North Bangalore, that growth is anchored by Birla Trimaya, the developer's township on Shettigere Road in Devanahalli, a few kilometres from Kempegowda International Airport.
Birla Trimaya is a premium high-rise residential township in Shettigere, near Devanahalli, North Bangalore, spanning 52 acres and located just 2 km from Bangalore Airport, offering 1, 2, and 3 BHK apartments and 4 BHK duplex homes with over 80% open space and greenery. The masterplan is designed by the international architecture firm Broadway Malyan; the firm's design brief for the township emphasizes architectural finesse, spatial efficiency, and wellness-driven planning. Birla Estates has phased the township around three landscape themes rather than launching it as a single block, so each phase reads as a distinct precinct within one integrated address.
Demand at launch signalled how the market read the brand and the location. Phase 1, launched on September 5, 2023, sold out within three days on the strength of the builder's reputation and its amenities at competitive prices. That response set the template for the phases that followed, including the one this microsite tracks.
Phase 2 extends the same 52-acre masterplan with a wider apartment mix. Birla Trimaya Phase 2 offers premium 1, 2, and 3 BHK apartments, along with 4 BHK duplex homes and row houses. The phase was taken to market with RERA approval in place, making it available for booking. As with the rest of the township, the design brief carries over the low-density, high-greenery approach that distinguishes Birla Trimaya from denser apartment stacks elsewhere on Shettigere Road, alongside the same clubhouse-led amenity set of pools, gyms, indoor games and landscaped open spaces that the wider township offers.
Phase 2's location within the township keeps it close to the employers that make this stretch of Devanahalli relevant to homebuyers in the first place. The address sits within a few kilometres of companies such as Centum Electronics, IBM, Capgemini, SAP, Boeing India, Wipro, Mphasis, Mindtree, Oracle, Accenture, Dell, TCS and Unilever. That employer base, rather than any single feature of the apartments, is what shapes demand for this phase.
Shettigere sits on the Devanahalli side of Bengaluru's airport corridor, off Airport Road and close to Yelahanka, Jakkur and Hebbal. The locality's relevance to a buyer looking specifically at a Birla Estates address comes down to three things: the airport, the employment base building up around it, and the transit lines being laid to connect both to the rest of the city.
On the airport itself, the Blue Line of Namma Metro is the connectivity project most buyers in this corridor track. The line consists of Phase-2A, from Central Silk Board to Krishnarajapura, and Phase-2B, from Krishnarajapura to the airport, running 58.19 km in total and connecting Central Silk Board with Kempegowda International Airport. The alignment runs parallel to National Highway 44 through Kodigehalli, Jakkur, Yelahanka and Doddajala before reaching Airport Road, placing the Doddajala corridor, a short drive from Shettigere, on the metro map rather than depending solely on road access.
On employment, the KIADB Aerospace Park anchors the Devanahalli belt with large manufacturing and technology occupiers, a base that has drawn several branded residential launches to Shettigere and the surrounding villages over the past three years. On pricing, transaction data tracked by property portals shows the trajectory: flat prices in Devanahalli are currently in the range of Rs 9,800-12,550 per square foot, and Devanahalli property prices have moved 11.8% over the past year, 57% over three years, and 72.7% over five years. That trajectory reflects the corridor's shift from a peripheral airport-road address to an active residential and employment micro-market, which is the backdrop against which a township-scale Birla Estates project on Shettigere Road is positioned.
Birla Trimaya is not an isolated bet for Birla Estates in Bengaluru. The company also develops Birla Ojasvi, a project on a 10.23-acre parcel in Rajarajeshwari Nagar, South Bangalore, with 1, 2, and 3 BHK apartments and 4 BHK row houses ranging from 460 to 3,353 square feet. Beyond Bengaluru, the group has pursued similar scale in Mumbai, Pune and the National Capital Region, consistent with a company-wide push to grow its residential pipeline. Upcoming developments carry a gross development value of over ₹60,000 crore, and in FY 2024-25 the company achieved bookings worth ₹8,000 crore. Birla Estates is also the principal sponsor of the Royal Challengers Bengaluru IPL franchise, a visibility play that ties the brand directly to the city where Birla Trimaya sits.
For a buyer comparing addresses along Shettigere Road, the case for Birla Trimaya rests on the combination of an established, group-backed developer with a multi-city pipeline, a masterplanned township format rather than a single standalone tower, and a locality where metro and employment infrastructure are being built out in parallel with the residential launches. Phase 2 extends that same township rather than starting a new bet, which is the context in which it should be read.
