Birla Estates — the real estate arm of the Aditya Birla Group, incorporated in 2016 and operating under the group's 125-year legacy — made Pune its first foray outside its established Mumbai–NCR–Bengaluru triangle when it acquired a 16.5-acre parcel at Manjri (Hadapsar Annexe), off the Pune-Solapur Highway (NH-65). The move was deliberate: Pune's eastern corridor, anchored by Magarpatta Cyber City, SP Infocity, EON IT Park, and Hadapsar Industrial Estate, generates sustained residential demand from a working population that prefers sub-urban addresses over congested inner-city alternatives. Manjri sits at the confluence of these employment catchments, making it a rational landing point for a developer whose portfolio elsewhere — Birla Niyaara in Worli, Birla Tisya in Rajajinagar, Birla Navya in Gurugram Sector 63A — has consistently targeted high-demand, infrastructure-linked micro-markets.
The Birla Estates project at this address, Birla Evam, is registered under MahaRERA number PR1261012500295 and carries an estimated revenue potential of approximately ₹2,500 crore — figures that signal the developer's confidence in this micro-market at scale, not as an experimental entry.
Birla Evam occupies one of the largest contiguous land parcels available in central Manjri — 16.5 acres developed into 12 high-rise towers rising to G+28 floors, with 2,380 homes across 1 BHK, 2 BHK, and 3 BHK configurations. Apartment carpet areas run from 517 sq ft to 1,122 sq ft, with prices starting around ₹55 lakh for 1 BHK units and extending toward approximately ₹1.22 crore for the largest 3 BHK formats. Over eight of the 16.5 acres are reserved for landscaped open space — ecological zones, water features, and recreational lawns — which is a meaningful green ratio for a high-density township in this price band.
The project's amenity programme runs to over 50 installations, including a 41,000 sq ft clubhouse, a half-Olympic-size swimming pool, a five-a-side football court, pickleball court, skating rink, co-working spaces, a private theatre, spa, and pet park. Every residence is designed Vaastu-compliant, with layouts prioritising cross-ventilation and natural light — a specification standard consistent with Birla Estates' LIFEDESIGNED® philosophy applied across its national portfolio. Select towers are targeted for completion by December 2028, with full-project possession set for 2031 under the MahaRERA schedule.
The upcoming project card above this text — Birla Punya Phase 2 at Manjri (Hadapsar Annexe) — represents the developer's continued commitment to this specific address, building on the momentum of the Birla Evam launch and deepening Birla Estates' footprint in eastern Pune.
Manjri is an industrial-cum-residential locality adjoining the Pune-Solapur Highway in eastern Pune. Its strategic value to a prospective Birla buyer is best understood through proximity to employment: Magarpatta Cyber City and Cybercity IT Park are within a 10-minute drive; SP Infocity (approximately 3.7 km) and Hadapsar IT Park sit within easy reach; EON IT Park and Kharadi IT Hub are accessible in roughly 15 minutes. Phursungi IT Hub and nearby industrial belts extend the employment catchment further. This density of white-collar workplaces within a 10-km radius is what drives rental demand and resale liquidity in the corridor.
Road connectivity is the location's backbone. The Pune-Solapur Highway (NH-65) is approximately 2 km from the site, Hadapsar Railway Station is under 5 minutes away, Pune Railway Station is roughly 20 minutes, and Amanora Mall and Seasons Mall are within a 10-minute drive. Pune International Airport sits approximately 30 minutes out via Manjri Road. Two forward-looking infrastructure upgrades stand to benefit buyers who take a medium-term view: the proposed 6-lane Pune-Solapur Expressway, which would significantly cut travel time on this corridor, and Pune Metro Phase 2, which includes a planned extension toward the Hadapsar-Saswad Road axis that would bring rail-based transit closer to Manjri.
Social infrastructure in the immediate catchment is already functional. Schools within practical distance include Podar International School, Lexicon International School, Vibgyor High School, and The Bishop's School. Hospitals such as Noble Hospital, Sahyadri Hospital, and Ruby Hall Clinic (Kharadi) provide multi-specialty healthcare access. The Manjari Budruk railway station, Shewalewadi Bus Depot, and the Manjari Bus Stand (approximately 3.1 km) cover daily-commute connectivity for residents not dependent on personal vehicles.
For a buyer evaluating brand credibility, Birla Estates' national track record is material context. The developer is a wholly-owned subsidiary of Century Textiles and Industries Limited, itself part of the broader Aditya Birla conglomerate. Its residential portfolio spans cities across India: Birla Niyaara (Worli, Mumbai), a flagship mixed-use development; Birla Punya (Sangamwadi, Central Pune), a riverfront project launched in March 2025 with an estimated revenue potential of ₹2,700 crore; Birla Tisya (Rajajinagar, Bengaluru); Birla Alokya (Whitefield, Bengaluru); Birla Navya (Gurugram Sector 63A); and Birla Vanya (Kalyan, Mumbai), among others. On the commercial side, the company operates two Grade-A office buildings in Mumbai. This cross-city, cross-product portfolio distinguishes Birla Estates from purely local developers operating in Manjri and gives buyers a reference set of delivered or advanced-stage projects against which to benchmark execution credibility.
Within Pune specifically, the Manjri (Hadapsar Annexe) site and the Sangamwadi/Yerawada project together mark Birla Estates' two-pronged city entry — one in central Pune targeting a riverfront and metro-connected clientele, the other in the eastern growth corridor targeting IT-sector professionals and families seeking larger homes at relatively accessible price points compared to Kharadi or Koregaon Park Annexe.
To frame where a Birla Estates buyer sits in the local market: average apartment rates in Manjri BK have been reported at approximately ₹7,000 per sq ft, with a year-on-year appreciation of around 14.8% as of recent data. Across the broader Hadapsar geography, average flat transaction rates have been recorded at approximately ₹11,435 per sq ft, with flat prices in the range of ₹7,900–₹14,400 per sq ft across the macro-area. Comparable township projects in Manjari Budruk — such as Kalpataru Serenity — have seen prices move from ₹9,100 to ₹9,600 per sq ft in Q1 2026, a 5.49% quarterly rise. Birla Evam's launch pricing positions the project competitively within this band, particularly given the 16.5-acre scale and the brand premium that the Aditya Birla Group name carries in the Pune market.
